In order to ensure that websites are able to work across different devices, business owners are now adopting responsive web design. Website designers therefore make it their duty to create sites that are easy to use and navigate. According to recent research statistics, it’s been found out that many people prefer browsing the internet using their mobile devices as opposed to doing it on the computers. This means that any business hoping to succeed on the online market platform has to seriously consider responsive web design. Ensuring that your website is optimized to work on several different devices has numerous advantages. Below are discussed the various benefits that can accrue from responsive website design.
Enhances User Experience
A responsive website design allows users to navigate easily through it. Their overall surfing experience is thus greatly enhanced because they are able to get what they want faster and more efficiently. The rank of a website on search engines is determined y how long users take on the particular site.The better the usability, the more the time users are willing to spend browsing.This logically translates to better ranking for your website.
Enhances Social Sharing
Social media marketing is most popular form of marketing in the current business model. It is no wonder that most business owners are going out of their way to encourage its clients to engage on social media platforms. It is therefore imperative that the website be optimized in such a way that the users can easily share and post content on social media. A responsive website design will ensure that this is the case, and thereby guaranteeing you extensive brand marketing.
Eliminates Duplication of Content
Some business owners have chosen to have separate mobile websites from the one accessed by desktop computers. This is accomplished by creation of two separate urls, after which you’ll have to copy the same content on both websites. This is both cumbersome and wastes resources. To eliminate this possibility, you’ll have to do responsive web design. Your website will, therefore, enjoy a boosting in SEO rankings across different search engines.
Increases Page Loading Speed
Most search engines use the page loading speed to rank websites. Sites that take more time to load are less preferred to those that take less time. And the more time a website takes to load its pages, the more frustrating and inconveniencing it will be for the users. Responsive website design will generally improve page loading speed, implying that the rating of your website will be enhanced as well.