Characteristics of a Good Contractor Website
Every contractor, be it a painter, a handyman, or a plumber, requires a good website. Websites make it easier for contractors to market their services and to keep in touch with potential and current clients. In this case, it is important for contractors to create effective websites. A website’s effectuality is not solely determined by its appearance. There are several essential elements that a good website should have. So, which features should a good contractor website have?
The Services Offered by Contractors
Contractors often concentrate on creating visually appealing websites. Consequently, they do not remember to include their detailed business information. Clients access contractor’s websites with the intention of learning more about the services offered. More often than not, clients hope to see a thorough description of a contractor’s services. A good description should, for example, include your area of specialization and the prices you charge for the services you offer.
Insurance and Permits
Many customers lose significant amounts of money to online fraudsters who parade themselves as qualified contractors. Therefore, many clients prefer to hire contractors that have credible work permits. A contractor’s website should include their permits. Customers wish to view the license numbers of their prospective contractors. License numbers help clients to authenticate the work permits of a contractor. To authenticate a contractor’s permits, clients look up the license numbers on the websites of organizations that certify contractors. Including your license number will help you to create a positive impression towards your potential customers. In addition to your license information, you can also include your insurance details. Insurance information will boost your prospective clients’ sense of security.
Pictures and Visual Content
Including pictures on your website will help to reinforce the content descriptions you give. When choosing pictures to include on your site, you should go for those that are most appealing, and those that properly portray your completed projects. Pictures will help to engage potential clients and help them to visualize the type of services you offer. Images also assist clients to examine your abilities, experience, and efficacy hence, making it easier for them to determine whether you have what it takes to offer the services they want.
A Contractor’s Objectives and Contact Details
Your website should not only describe your services, but also describe your goals, inspirations, mission, and your commitment to delivering quality services. This information will help to create a connection between you and your potential clients. Moreover, you should also include your phone number, email address, and other relevant contact information.
Referees and Their Contact Details
You should include a minimum of three referees on your site. You should, additionally, provide your referee’s contact details. Referees will give potential customers information about your work experience, conduct, skills, and character.